Judge's Statement - Gold Award - Alex Yule
"Although my personal preference is generally for large, bold jewellery there was something very appealing about Alex's jewellery that jumped out at me. It is whimsical and romantic, beautifully observed and commercial in the positive sense of the word. Much of its attraction lies in the fact that it is detailed but not over-laboured. There is an obvious passion and integrity about Alex's jewellery, but at the same time her collections are clearly well thought out and focussed. Simultaneously each collection has a distinctive theme and look, so there is a cohesive thread in evidence which makes them hang together extremely well. Even her commission work reflects this as, although the client has clearly had an in-put, the finished design bears Alex's signature. Alex uses an interesting repertoire of techniques.I am looking forward to seeing how her work develops."
Judge's Statement - Silver Award - Alex Yule
Alex's website and approach to her jewellery made me look further into her recent move into jewellery making. After a background in architectural model making for many years, Alex has clearly thought about not only what she wants to achieve, but how she intends to achieve it. I was particularly impressed with her range of commissioned work, with good images all presented on an attractive, clean, contemporary website. Launching it in time for her first trade fair, where her work was well received showed good preparation and a desire to establish herself. It is clear that Alex has ambitions on all levels to become a respected designer jeweller and I am delighted to give Alex the silver award.
